"With a fledgling business, we were finding it hard to make time for all the marketing plans we had. We were also unsure of the effectiveness of what we were doing, and couldn't afford to hire marketing staff. Leanne has provided us with a plan and a means of tracking at a fraction of the cost of hiring. Her professionalism gives us confidence that we're on the right track."
Claudia Edam, Yarnsisters/Zealana.
Your SEO analysis was SO much better than the company I was using, I’m tempted to send it to them to show them how it should be done!”
Mary Spratt, Tangled Webb
"Thank you for adding value to what you do. What has been so helpful for me is the fact that I don't have to manage your work. That you have figured out what to do - and then done it - has been really terrific.
Laura Zander, Jimmy Beans Wool
"Leanne, I thought that I would pass along a snippet from an email I got from Interweave regarding the recent giveaway that you worked so hard on posting, reposting, & posting again (oh, and I mention putting up with me at the same time?). Your efforts paid off big, and you kicked some serious butt based on the numbers! Thanks so much for your hard work, I really do appreciate it. (from Interweave) "Your giveaway on our blog was our most successful giveaway to date! It generated more than 477 comments and was up for 7 days. (Other giveaways have generated between 100-250 comments). So far the Gobi Cowl pattern generated more than 3,710 views and 959 downloads since it was uploaded on 1/28/11. Similarly, Kristin's Yak Wrap pattern has generated 8528 views and 1700 downloads. I think all the social media activity surrounding both of these launches has created some good buzz for your company."
Carl Koop, Bijou Basin Ranch
"The newsletter has only been out for two hours and I already have had three people email for more info so far! Twitter also has 7 new followers. This is GREAT!"
Kirstin Muench, Muench Yarns
I used the information you suggested for finding out when your store is mentioned on the web (Google Alerts) and it is awesome. I learned that a local newspaper picked up a sale we were having and ran a blurb on it. That rocks."
Pam Grushkin, www.westportyarns.com
Hiring you to market Cotton Clouds has been an answer to prayer! You’ve come through with flying colors by helping me design a beautiful template for my e-newsletter that reflects Cotton Clouds’ style; fashion a survey that has been invaluable in helping me focus on my customers’ needs; form a marketing plan with display ads and content for Ravelry; created a “Making Connections” campaign to advertise Cotton Clouds’ presence on social sites and just basically put me on the right track to market Cotton Clouds on all these social media networks. I love working with you! All this at a price I can afford! It’s the best advertising dollar I’m spending! I look forward to a long and prosperous friendship. Thanks!
Irene Schmoller, owner, Cotton Clouds, Inc.
Knitter's Pride Facebook Surge: 2013
Increase Facebook Likes for Knitter's Pride with engagement, entertainment and prize giveaways.
The Strategy: Create a fast-moving viral campaign with a high price-point prize.
The Result: In just two weeks, we went from 2000 fans to 6500 with a whopping 5000 shares on the limited edition gift set giveaway. One month later, the page continues to grow and exceeds 8000 fans.
Kristin Omdahl & Eucalan launch of WRAPTURE: 2012
Help Kristin capitalize on the branding and name recognition she built as a well-known designer and teacher, and provide Eucalan with a new and exciting product.
The Strategy: Pair up our two clients, Kristin Omdahl and Eucalan to launch a new scent, endorsed by Kristin and inspired by her Florida lifestyle and love of night-blooming Jasmine. Work with both clients on packaging, design, pricing and marketing..
The Result: Wrapture launched in Fall of 2012 to great reviews and strong sales! Carried by over 100 shops and generating sales greater than Eucalan's last new scent launch. YOU can buy wrapture on Kristin's site here.
Windy Valley Muskox Rebranding Campaign: 2012
Polish up the Windy Valley Muskox image and inject new interest in the brand.
Begin with redesign of the logo and image for the website. Generate some new interest and enthusiasm for the brand with a giveaway event that put WVM yarns in the hands of knitters and incentivized membership to the social media groups on Facebook, Ravlery and Twitter.
With a new image for the brand we introduced the giveaway event in early January 2012. We generated over 4,000 entries, and saw tremendous gains in the social media channels. Client costs were approximately $700 for the new logo and the cost of giveaway prizes. Here is the breakdown:
December 2011: 114 likes, 3 people talking about the page
February 2012: 1,358 likes with 119 members talking about the page
December 2011: 32 group members
February 2012: 1,254 group members
December 2011: 28 followers
February 2012: 633 followers
Tahki Stacy Charles Website Redesign: 2011
Overhaul the website with new look and functionality. Streamline backend systems to better integrate with Shopatron and decrease data entry workloads.
Convert over from Shopatron e-commerce site to a customized zencart platform. Moving through each piece of development, work with designer and technical teams to program better functionality as well as "bells and whistles" to improve the user experience.
After 8 months of development time, the website launched successfully. Internal workload for the employees has decreased significantly with more efficient Content Management System. Client reports fewer issues with Shopatron integration and overall improvements with the customer browsing experience.
Jimmy Beans Wool Lorna's Laces Limited Edition Club: 2010
Create a resurgence in participation and interest in the Lorna's Laces Limited Edition colorways.
Survey shoppers to get a sense for what would maintain and further develop their interest. As a result of our findings, we created an exclusive "club" for people who were buying the LLE Yarns. Having a social media hub for evangelists allowed for more intense sharing and viral communication about the yarns. Located on Facebook, the club allowed us to specifically target patterns, sneak peeks and giveaways in one central location.
Fanpage participation shot up to 388 fans in just two weeks providing further feedback on the direction of the line. Laura captured over 600 names for a targeted mailing list.
Yarnsisters/Zealana Consumer Education Campaign-2010
Change the perception about Possum Yarn and educate about related conservation issues.
Design and manage a new campaign called "Save a Kiwi, Knit with Possum." Develop and launch micro-site with content aimed at the knitting consumer to educate about the possum overpopulation in New Zealand. Designed new logo and promoted new site and logos in all marketing efforts and social media channels.
Client is continuing to use the new branding campaign in education efforts and expanding with new brochures and logo bags to retailers which go out at the consumer level. Claudia feels the branding campaign has made an impact on the awareness of the issue.
Fairmount Fibers/ Manos Del Uruguay Social Media Campaign-2010
Increase membership in Social Media Channels Twitter, Facebook, Ravelry
Offer Yarn giveaways on all three channels to increase enthusiasm for the brand and increase regular participation in the channels, particularly Twitter.
After 6 weeks of Friday Giveaways (one skein of each yarn base they offered rotating through six weeks) Twitter account soared from just 7 followers to over 200 in that same time. Twitter followers regularly comment now that they look forward to Manos' Friday tweets, now with random freebies.