Written Testimonials:

"With a fledgling business, we were finding it hard to make time for all the marketing plans we had.  We were also unsure of the effectiveness of what we were doing, and couldn't afford to hire marketing staff.  Leanne has provided us with a plan and a means of tracking  at a fraction of the cost of hiring. Her professionalism gives us confidence that we're on the right track."
Claudia Edam, Yarnsisters/Zealana.

"Thank you for adding value to what you do. What has been so helpful for me is the fact that I don't have to manage your work. That you have figured out what to do - and then done it - has been really terrific. Thanks again!!"
Laura Zander, Jimmy Beans Wool

"Leanne, I thought that I would pass along a snippet from an email I got from Interweave regarding the recent giveaway that you worked so hard on posting, reposting, & posting again (oh, and I mention putting up with me at the same time?).  Your efforts paid off big, and you kicked some serious butt based on the numbers!  Thanks so much for your hard work, I really do appreciate it. (from Interweave) "Your giveaway on our blog was our most successful giveaway to date! It generated more than 477 comments and was up for 7 days. (Other giveaways have generated between 100-250 comments). So far the Gobi Cowl pattern generated more than 3,710 views and 959 downloads since it was uploaded on 1/28/11. Similarly, Kristin's Yak Wrap pattern has generated 8528 views and 1700 downloads. I think all the social media activity surrounding both of these launches has created some good buzz for your company."
Carl Koop, Bijou Basin Ranch

"The newsletter has only been out for two hours and I already have had three people email for more info so far! Twitter also has 7 new followers. This is GREAT!"
Kirstin Muench, Muench Yarns

"Hi Stefanie,
I used the information you suggested for finding out when your store is mentioned on the web (Google Alerts) and it is awesome.  I learned that a local newspaper picked up a sale we were having and ran a blurb on it.  That rocks."
Pam Grushkin, www.westportyarns.com

Leanne,
Hiring you to market Cotton Clouds has been an answer to prayer!  You’ve come through with flying colors by helping me design a beautiful template for my e-newsletter that reflects Cotton Clouds’ style; fashion a survey that has been invaluable in helping me focus on my customers’ needs; form a marketing plan with display ads and content for Ravelry; created a “Making Connections” campaign to advertise Cotton Clouds’ presence on social sites and just basically put me on the right track to market Cotton Clouds on all these social media networks. I love working with you! All this at a price I can afford! It’s the best advertising dollar I’m spending! I look forward to a long and prosperous friendship. Thanks!
 Irene Schmoller, owner, Cotton Clouds, Inc.

"I've been scratching my brain trying to find a way to explain all the good things that you've done for us without sounding like a telemarketer. I'm stumped, because I really am *that* enthusiastic about the work you've done for us."
Sarah Eyre, Sanguine Gryphon

 

Jimmy Beans Wool Lorna's Laces Limited Edition Club:

The Goal:
Create a resurgence in participation and interest in the Lorna's Laces Limited Edition colorways.

The Strategy:
Survey shoppers to get a sense for what would maintain and further develop their interest. As a result of our findings, we created an exclusive "club" for people who were buying the LLE Yarns. Having a social media hub for evangelists allowed for more intense sharing and viral communication about the yarns. Located on Facebook, the club allowed us to specifically target patterns, sneak peeks and giveaways in one central location.

The Results*:
Fanpage participation shot up to 388 fans in just two weeks providing further feedback on the direction of the line. Laura captured over 600 names for a targeted mailing list.

 

Sanguine Gryphon Website Redesign

The Goal:
Redesign the website for increased functionality.

The Strategy:
Redesign the website to better reflect the branding image for the company. Design custom programs to streamline the shopping experience to be more intuitive. Integrate user features such as design gallery, color-picker and shopper wish-lists.

The Results:
Website re-launch went off without a hitch. Customers raved about the new design and user-friendly interface. We developed a customized packaging and dyeing calendar system which resulted in unanticipated labor-savings that offset the cost of the the overhaul! Final project came in under original estimate.

 

Yarnsisters/Zealana Consumer Education Campaign

The Goal:
Change the perception about Possum Yarn and educate about related conservation issues.

The Strategy:
Design and manage a new campaign called "Save a Kiwi, Knit with Possum." Develop and launch micro-site with content aimed at the knitting consumer to educate about the possum overpopulation in New Zealand. Designed new logo and promoted new site and logos in all marketing efforts and social media channels.

The Results:
Client is continuing to use the new branding campaign in education efforts and expanding with new brochures and logo bags to retailers which go out at the consumer level. Claudia feels the branding campaign has made an impact on the awareness of the issue.

 

Fairmount Fibers/ Manos Del Uruguay Social Media Campaign

The Goal:
Increase membership in Social Media Channels Twitter, Facebook, Ravelry

The Strategy:
Offer Yarn giveaways on all three channels to increase enthusiasm for the brand and increase regular participation in the channels, particularly Twitter.

The Results:
After 6 weeks of Friday Giveaways (one skein of each yarn base they offered rotating through six weeks) Twitter account soared from just 7 followers to over 200 in that same time. Twitter followers regularly comment now that they look forward to Manos' Friday tweets, now with random freebies.